Impact Studies

HR and Associates provides a well-grounded, long-established system for measuring the impact of a proposed retail outlet on an existing one located in the same general area. Our impact studies give clients the information they need to make timely, accurate decisions, identifying whether a new store would enhance overall sales of the chain or cannibalize sales from an existing, neighboring unit. On the store level, we are able to provide detailed information about an outlet’s trading area, identifying the customer trip patterns that affect sales.

HRA Market Planning Studies are a means of studying an entire network of stores within a given market to determine market penetration and evaluate market development potential. These studies are strategic in nature and provide a basis for future market expansion. 

Our Trade Area Studies yield information about the distance and density of customer draw around a particular retail outlet. Trade areas can be defined by using customer information or intercept surveys, or may be estimated by using, for example, modeling or drive time techniques. This information is essential to determining if there is an opportunity for an additional site. Further, we create demographic profiles of core trading areas to supplement specific marketing and real estate efforts.

HRA has numerous experts in the area of site analysis. Our many years of collective experience and knowledge enable us to be your “eyes and ears” in the field. Our extensive site study background empowers us to supply clients with vital information in such areas as visibility, access, signage, trade area characteristics, and competitive landscape.