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Marketplace research and information services |
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An integral part of HRA’s comprehensive approach to business services is the work performed by our Information Services Group. Our IS professionals perform the vital final step of helping you to make sense of your data. HRA can develop and implement infrastructures that enable you to access business information easily and quickly. Our research and consulting services help you analyze your data to discover factors that drive your success and provide the means for sharing results. Included among these services are data analysis, application development and programming, database development and data management, forecasting, and customized internal and external reporting. At the foundation of all of these services is a keen appreciation for the principles of Business Intelligence (for more on HRA’s approach to BI, please click here ).
We offer these services in any number of ways, from a comprehensive HRA-designed research and analysis platform to simply assisting your team on a project-by-project basis. Tell us what you need and we’ll tell you how we can help. HRA’s IS professionals provide expert support for real estate research- and marketing-related projects large and small. We offer resources for handling all the technical aspects of your research and marketing projects, and provide the consulting expertise to help you make the most of your vital data. Among our support and consulting services are data analysis, application development and programming, database development and data management, forecasting, and customized internal and external reporting. HRA is experienced in all aspects of data analysis. These include descriptive analytical techniques such as simple statistics and correlation analysis. We also provide multivariate analysis through techniques such as cluster analysis, factor analysis, discriminant analysis and conjoint analysis. Application Development Services Our skilled programming teams create sophisticated multi-user applications that support a wide range of business activities either at the desktop or on the Web. Our development specialists use a Life Cycle methodology that includes documenting project requirements, gathering information, planning and managing projects, designing custom applications, programming, testing, installing, training, and on-going application support. We use today’s most advanced programming languages and software (including Visual Basic, C, ASP, HTML, DHTML, XML and Microsoft Access), and we have experience in developing numerous categories of applications, including:
• Administration/HR tracking applications Our IS team creates sophisticated models to help address our clients’ critical business issues. These models are built using an abundance of data that has been collected and stored by either HRA or our clients. Data sources include detailed retail store information, census data, customized research and virtually any other source that can be quantified. Our modeling process involves merging all types of data into one single flat file. Once the data is combined, HRA performs a variety of statistical analyses and uses several predictive modeling techniques—such as Linear /Non-Linear Regression Analyses—to build business driver rules that help answer key business questions. HRA offers the capability of helping you extract knowledge from your databases. This knowledge can then be used to improve and add value to business decision making. HRA has an in-house team of experienced data processors ready to handle data tabulation and coding projects large and small. Our quick turn-around time allows clients to get results as soon as possible after their research project has been fielded. Using the most stringent standards, our team is exceptionally skilled at handling coding for qualitative/open-ended responses. Depending on the needs of our client, we deliver primary categories and subcategories of information, develop code frames, and provide key verbatims to support the specific response categories Database Design and Management HRA’s experienced data architects design custom databases based on our clients’ specific business needs. Whether you need a small database for tracking sales, or a centralized Data Mart for advanced analysis and reporting, we will design your database from the ground up. Our Information Services team is also ready to assist you in managing your databases, keeping them up-to-date, and providing expedited access to your vital information. Database Management Services (SQL Server) Our database management team provides high-end processing, data storage, and management for Microsoft’s SQL servers. Our experienced administrators are able to create simple-to-complex load scripts using SQL DTS (data transformation services) packages to automate timely data loads. We also monitor database activity, tune the servers for optimum performance, and perform routine maintenance. Query, Reporting and OLAP Services HRA provides core Business Intelligence functionality including query, reporting, data mining, analysis and OLAP (on-line analytical processing) capabilities. We can help integrate state-of-the-art Business Intelligence tools with your existing databases and systems, or we can assist you in developing new centralized data marts that provide user-friendly access to your data for in-depth analysis and reporting. HRA is experienced in today’s leading business intelligence tools including Microsoft Access, Microsoft Analysis Services, Microsoft Data Analysis, ProClarity, and Business Objects. Based on a certain universe of interest, HRA can determine the appropriate sample size necessary to conduct a variety of different types of analyses within appropriate confidence levels. Using sophisticated graphical data analysis tools, HRA helps you use past data to more accurately predict future sales. We use various forecasting methods, including ARIMA and Exponential Smoothing Models. Multiple factors are always considered; these include seasonal factors, interventions and events. Our advanced services include model comparison and analysis of goodness-of-fit statistics to verify and correct model selection. Graphical charts and data reports convey predicted sales with clarity and impact. Training and Consulting Services HRA offers highly experienced teams of consultants and trainers to empower your staff to use today’s most efficient tools and systems to leverage your crucial business information. We provide consulting and training in:
Turnkey Applications and Systems At HRA, we develop front-end utilities (computer-generated screens that present a user-friendly interface for access of data), and turnkey development and implementation of applications and systems that perform sophisticated functions for end users, such as report generation and modeling. HRA is extremely knowledgeable in using this statistical technique to facilitate data variability measurement (Analysis of Variance) • One-Way Comparison of several groups of independent observations in which each group may possibly have a different mean. A critically important test is often whether or not all the means are equal.• Two-Way A method of studying the effects of two factors either separately (main effects) or together (interaction effect). • N-Way A method of studying the effects of “n” factors either separately (main effects) or together (interaction effect).
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Information